Tesco deal expands black pudding market share

March 2010

Speyside Specialities has just inked a deal with supermarket giant Tesco, seeing its black pudding market share increased in at least ten new large Tesco stores across Scotland.

The stores located within the Edinburgh and Glasgow regions will expand Speyside’s product reach which was previously limited to the North-east and Perthshire regions.

David Lawson, Managing Director of Speyside Specialities comments, “This is fantastic news for us. By extending our reach into larger stores in these regions will assist in strengthening our brand recognition across Scotland. We hope to continue to explore opportunities with other leading supermarkets in line with our growth strategy for 2010.”

Speyside Specialities black pudding is to go on sale in stores from 23rd April 2010.

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